Smart Sports logo.
atheletic person on display. atheletic person on display.

Making Sense of Motion

Revolutionising sports through innovation & smart technologies transforming the way the game is played, analysed and followed, for the better.

What gets measured,
Gets Managed

Your Game,
Your Data

Vision

Pioneer a data-driven sports eco-system through leveraging futuristic technology to help lessen the gap between potential and actual performance and thereby redefine the way every sport is played, watched and analysed.

Origins of SSGL

Borne out of the constantly evolving requirements of elite sports performance and the ability of cutting-edge technology to meet those needs with accurate, smart data never seen or captured before.

How we do it?

We use machine learning, AI and IoT to help capture and present valuable data relating to each sport that helps improve player performance, provide data points for analysis and insights that help in injury prevention and manage player workload and training programs.

About Us

Smart Sports Global Ltd incorporated and registered in England and Wales and a fully owned subsidiary of Smart Cricket Global.

SSGL is focussed on evolving requirements of elite sports performance and the how cutting-edge technology can meet those needs with real time, accurate and smart data.

Our motto: “Making Sense of Motion”

Starting with cricket we developed the bat sensor. Our teams are now working onother sports The core of development being similar underlying universal principleof motion sensing. At SSGL we aim to benefit and enhance the sporting experience of every stakeholder from our products and innovations.

With our Smart solutions, Players and Coaches get untapped, accurate and valuable data helping them improve their performance on-field and support analysis off it. Passionate fans and loyal supporters all over the world get access to on-field data along with a unique look into the intensity and levels at which these athletes perform day in and day out. Broadcasters and media can benefit from the unique set of data arising out of motion sensing creating new financial opportunities.

AI, Machine Learning and IoT

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Players & Coaches – To help improve performance

Players and Coaches interact on a holistic level covering training, nutrition and rest and recovery.

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Analysts & Sports Scientists – To provide insights & data points

Support staff get access to untapped, accurate and valuable information helping them analyse and infer from numerous data points.

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Fans & Broadcasting – To bring fans closer to the game

Fans get a unique look into the intensity and levels at which these athletes perform day in and day out.

Young man with Football.

Football

Designed to improve and stabilize basic running techniques, Shin Sense is created with the purpose of optimizing the overall running form and increase the awareness about possible injuries and their prevention. Also to understand the on-field attributes like area covered, ball touches, leg follow-through, power generated while taking a shot etc.

Additionally, measure parameters custom to each athlete like cadence, velocity (speed of foot), intensity (stress on each leg) and all-round movement of foot (degree to which feet are flexed and stretched).

Features

  • Speed (Max, Average)
  • Stress Magnitude (Impact measurement of object hitting the leg)
  • Sprint – Speed & number of Sprints
  • Stride Length
  • Total Distance Run
  • Area Covered – Heatmap
  • Ball Touches

Stakeholders

  • Players, Coaches, Analysts, Support Staff (Medical, Sports Scientists), Fans & Broadcast
Young man throwing ball.

Baseball

Designed to capture every element of a bat swing, Lumber Sense providesreal-time, accurate data points including Max and Average Bat Speed, Speed at Impact, Follow-through Angle, Back-lift Angle among others. Small, unobtrusive device that is placed on top of the bat without altering the rhythm or the dynamic of a bat-batsman relationship. Smart video features than enable playback of recorded shots help to analyse and re-work on techniques based on captured sessions data.

Features

  • Bat Speed (Max & Average Speed)
  • Bat Speed at Impact
  • Back-lift Angle
  • Follow-through Angle
  • 3D Bat Swing Trajectory
  • Bat Start Angle

Stakeholders

  • Players, Coaches, Analysts, Team Owners, Fans & Broadcast
Teo boxers in a ring.

Boxing

Impact Sport is always a viable client for sensory intervention. Sensors in a sport like Boxing can help in injury prevention, impact assessment and even gauge player movement. This contact sport involves intensity of extreme levels and physical nature of interaction. Mitten Sense provides multiple benefits. Benefits that are as important to a player’s game as it isfor his overall physical well-being.

Tracking movements, assessing the impact areas, indications when pain threshold is exceeded among various other features make these sensors important for not only improving the players’ performance but also act as additional injury diagnose tools.

Features

  • Hand Speed (Avg, Max)
  • Speed at Impact
  • Power of Impact
  • Total Punches
  • Type of Punch
  • Average Punch Rate
  • Withdrawal Speed

Stakeholders

  • Players, Coaches, Analysts, Fans & Broadcast
CEO profile.

Atul Srivastava

Founder, SSGL

Mr. Atul Srivastava, Founder of Smart Sports Global Limited (SSGL), is a highly respected, well-known figure in the Indian sporting fraternity. His journey in sports started with Cricket through launching India’s premiere sports management agency, Gaames Unlimited in 2005. This was preceded by multiple, high-level executive positions in large corporates including ITC, HDFC, Tata and Birla among many others.

Mr. Atul has accrued immeasurable amount of expertise and game knowledge over the years. His opinion and feedback are sought after and respected by members of the higher echelons of the entire cricketing world. For over a decade, Mr. Atul has been relentless in his pursuit of excellence, trying always to move rapidly and define the new contours of sports management in India.

This very entrepreneurial streak in Mr. Atul also led to the creation of SSGL. As the first offshoot of his revolutionary idea to change the face of sport through technology, he created SmartCricket.com (SCG). Having been vocal from the beginning about the need to bring technology to grass root level of Cricket and be a source of opportunity for every talented sportsman, SCG has risen to be the perfect answer to years long effort to take Cricket to the next level and change the way it is played, coached and watched forever.

Today, sport has essentially boiled down to finding ways to ensure peak performance for the longest duration possible at elite levels. athletes, coaches, sports scientists and analysts are trying to find the smallest of margins that givesthem a slight advantage over the rest.

SSGL intends to be the perfect amalgamation of technology and sport helping every stakeholder within the game to be benefitted with data and insights that are accurate, expansive and varied in nature.

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Become Smart in 3 Steps

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Plug

Insert the sensor

 

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Download

Download the app on your smartphone

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Play

Start playing and capture real-time data.